Episode 149: The 5 Biggest Mistakes Digital Course Creators Make (And What To Do About Them)

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If you want to leverage your time so that you don’t have to trade hours for dollars anymore, a digital course is an excellent idea.

However, firing up your laptop and recording your voice over slides or shooting some videos and then getting them up on a password protected site by no means guarantees you’re going to have a successful digital course that reaches the people who need it and gives you the income you deserve.

I want you to have wild success with your digital course (or maybe even courses) but I don’t want you to slow yourself down unnecessarily by making the mistakes we see over and over again.

So, Mike and I recorded a brand new episode of The Kate & Mike Show for you to give you a few ounces of prevention.

Whether the idea of creating a digital course is brand new to you or you’ve already created and launched one, this episode is for you.

If I’d had this information 6 years ago when we first launched The Money Love Course, or even 2 years ago, I would have saved our company so much time and we would have helped more people (plus had more profits.)

Don’t head on your digital course creation journey without a map. This is one area where winging it will cost you a lot of time and money unnecessarily.

Listen to the episode because it will get you started on the right path.

In This Episode

The results we’ve achieved over the years by creating and selling digital courses [12:35]
Why we both love offering digital courses so much [13:33]
The reasons that not being clear and specific enough about the results you offer is a HUGE mistake [16:25]
What will happen if you try to teach too much info to your students [23:30]
Why sending an email and link isn’t enough to launch – and what you need to do instead [28:57]
The differences in selling a digital course now versus in 2010 [34:35]
How to get to know your ideal customer and the best ways to communicate with him or her [41:45]
Where Kate gets her best ideas for what to create [43:50]
Why you don’t have to wait for things to be perfect – just start [44:59]