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The Simple Story of How We Made $20K Selling A Course We Hadn’t Yet Created

The Simple Story of How We Made $20K Selling A Course We Hadn't Yet Created

Back in 2012, Mike and I were living in a drafty rental on Long Island figuring out how to live and work together. (Oh wait. Still trying to figure that out, minus the draftiness.)

Over lunch at a little golf course cafe, we came up with an idea to give our community something they’d been asking for: access to my methodology on falling in love with your money.

Here’s the problem: The methodology was alive and well inside my head and in the manuscript I was working on, but it didn’t live anywhere else yet.

I’d taught some of it live before and I’d lived all of it, but I didn’t have proof that people would get out their credit cards and spend money to learn it yet.

So, we decided to open the doors to The Money Love Course before the course had even been created.

We had a list that was less than 10% of the size it is now.

We had never created a course before, and I’d only ever taken one digital course before.

We had never sold anything of our own online.

We didn’t have any fancy tech knowledge or equipment.

I had a lot of doubt as to whether or not what I had to share was valuable enough to sell because I’d only ever taught this material before for free.

But we thought, “Well, what the heck? The worst-case scenario is that no one buys and then we’re no worse off than we are right now.”

So we went for it.

And you know what? We made $20,000 in that one week, promoting a course that didn’t even exist yet.

There are a lot of things that hold people back from getting started creating digital courses:

I don’t know what I’m doing.

Who do I think I am to be charging people for my knowledge and expertise?

I’m not techy.

I have a very small (or non-existent) audience.

I’m a solo show and I have tons of other things to do. I don’t have time for this!

Well, in today’s episode of The Kate & Mike Show we’re taking you behind the scenes back to 7 years ago when we got started with digital courses, and you’ll hear:

  • How we knew it was the right time to create a digital course
  • The incredibly simple setup of our first course launch and delivery
  • What we did to eventually create $123,000 with the launch of that same course
  • How we set up an automated system to bring in up to $50,000/month of recurring revenue from that same course, which helped us immensely during our first year of parenthood
  • How a friend of ours took our same plan and turned it into £18,000 within a week

Click here and press play to listen in.

Most of us tend to overcomplicate things, but when it comes to digital course creation and launching, it doesn’t have to be nearly as hard as you might imagine. (Or even hard at all!)

Yes, it takes effort and energy. But simple is best, and this week’s episode is going to inspire you with the true story of how we made it really simple and got incredible results.

Enjoy the episode!

Xo
Kate

P.S. Learning from Amy Porterfield allowed us to turn that original $20K launch into a $123K launch and then up to $50K-month once we automated the course and marketing.

The doors to her program Digital Course Academy are closing today at 7pm EST, and she just added a bonus where she’ll teach you the entire system that we used to make our course evergreen and automated.

Plus, we just added The Keys to our 7-Figure King/Queendom: Swipe Email Copy and Launch Plans from 3 of Our Most Profitable Launches as a final bonus to our Do Less, Achieve More Digital Course Academy Bonus Bundle.

We only recommend courses that we’ve personally benefited from taught by people we know, love, and trust, and Amy passed our vetting process with flying colors!

Check out DCA and our Do Less Bonus Bundle here before the doors close tonight!

I’m so glad we didn’t wait until we felt ready to get started with digital courses. If we had, our first year of parenthood would have been a million times harder than it already was. Get going today so you have the freedom and spaciousness you need when you need it.

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The Surprising Secrets Behind Digital Course Creation and How to Create a Profitable “Do Less” Business with Them with Amy Porterfield

The Surprising Secrets Behind Digital Course Creation and How to Create a Profitable "Do Less" Business with Them with Amy Porterfield

When Mike and I became parents, we experienced the most difficult year of our life up until that point due to a combination of the fact that becoming a parent is hard, I had a traumatic birth experience, I struggled with postpartum anxiety and insomnia, and we had a sick baby who would wake herself…

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The 5 Biggest Mistakes Digital Course Creators Make (And What To Do About Them)

I got started in the digital course game by accident and had zero clue what I was doing. I wasn’t tech-savvy. I didn’t have any kind of professional equipment and I didn’t have a huge list or following. But what I did have is a desire to help the people who were asking for my…

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Masterminds: 6 Reasons You Need One, Where to Find the Right One, and/or How to Create Your Own

Masterminds: 6 Reasons You Need One, Where to Find the Right One, and/or How to Create Your Own

I honestly didn’t realize it until last week when Mike and I sat down to record this week’s Kate & Mike Show episode, but there’s something I’ve committed to since the very beginning of my business that I think has been the single biggest contributor to feeling like, despite the ups and downs, my business…

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7 Ways to Make Friends As An Adult (Plus the Surprising Reasons You Need to Prioritize Friendship)

7 Ways to Make Friends As An Adult (Plus the Surprising Reasons You Need to Prioritize Friendship)

Want to know what the #1 indicator of a woman’s success in her career is? A tight-knit group of female friends. Yep. It’s true! This is exciting but here’s the problem: After the age of 25 our friendships start to suffer, and our social circles contract. Why? Because our culture tells us to be focused…

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4 Shifts That Took Us from 6 to 7 Figures (They’re Not What You Think)

4 Shifts That Took Us from 6 to 7 Figures (They're Not What You Think)

“If I want to make more money, I have to work more.” This belief has rung in the ears of entrepreneurs for long enough. I believed if I wanted more success, I needed to work more until I’d been in business for nearly 15 years. You know what finally proved me wrong? Getting pregnant. You…

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How to Get More People to Buy What You’re Selling

When I recently asked our community what their biggest business challenge is I got floods of: Getting enough clients or customers. Is making sales something that’s a sticky wicket for you? If so, you’re in the right place. I got a text last weekend from the guy who organized a fundraiser for our girl’s co-op…

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How to Overcome Tremendous Obstacles and Build a Life of Joy and Wellness (plus an Instagram Following of 1M) with Koya Webb

How to Overcome Tremendous Obstacles and Build a Life of Joy and Wellness (plus an Instagram Following of 1M) with Koya Webb

She grew up in a tiny town in Tennessee and fell in love with track and field, practicing high jump using an old sewer pipe that her coach would hold, falling onto an old mattress that they’d found and put in a sand pit. She got herself a full scholarship to college because of her…

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Your Period, Moon + Cyclical Living Questions Answered!

Your Period, Moon + Cyclical Living Questions Answered!

The number one thing I’ve heard since making the rounds on all the podcasts and launching Do Less is that people’s minds are blown by the information about cyclical living and how we have this inner blueprint for productivity that no one has ever taught you…until now. It’s pretty straightforward if you have a normal,…

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Why Telling the Truth Will Grow Your Business with Jen Pastiloff, author of On Being Human

Why Telling the Truth Will Grow Your Business with Jen Pastiloff, author of On Being Human

A few weeks before Do Less was going to launch, I decided to follow my intuition and reach out to a few women who I was loosely connected with on Instagram to see if they’d be open to receiving a copy. There wasn’t any real strategy behind who I reached out to. I just trusted…

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