Episode 6: Behind the Scenes of Our Most Successful Launch to Date

A couple of months ago we launched an online course called The Money Love Course, based on Kate’s book Money: A Love Story. Kate first created this course back in 2013, and we decided to re-launch it in response to all the feedback we’ve gotten asking us specifically for a course like this.

For our August 2016 launch we decided to present the course a little differently, breaking it into four modules and presenting them via live webinars. We also provided some incentive bonuses – a module called How to Talk to Your Honey About Money, as well as 4 live Office Hours sessions with Kate.

This new and improved Money Love Course was our most successful launch to date with over 700 people purchasing the course – yet it also managed to be our least stressful launch ever.

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In this Episode

In this episode of the podcast we will tell you exactly what we did to achieve this, including:

  • How we used a free webinar to entice participants to the Money Love Course and how we chose the subject matter for the free webinar
  • What materials we created to promote the Money Love Course through Facebook Live, Instagram, Twitter, Kate’s weekly blog, and emails
  • The detailed timeline of our launch – from the first email sent on August 2nd inviting people to the free webinar to the completion of the course on August 19th
  • Why and how we revamped the 2013 Money Love Course for this new launch and the aha! moment that led to this decision
  • The nitty-gritty on how we used emails to draw customers to the course and the way we organized all of our email lists
  • Why we focused on live webinars before allowing the option to purchase the recorded course
  • The ways we reminded people about the course once they’d signed up (and why this was important)
  • The one new thing we tried that boosted our sales beyond our wildest expectations!

Selected Links from the Episode

Episode 5: 5 Key Ingredients to Consider Before You Launch Your Product or Service
Amy Porterfield’s Webinar’s That Convert
Money: A Love Story Facebook Group
ONTRAPORT
Mike’s Twitter
Kate’s Twitter

 

Show Notes

  • How we did things differently on this launch by doing what felt good to us [2:00]
  • For this launch Mike guided a team, instead of doing all the work related to the launch [3:28]
  • Webinars don’t have to be live, you can use recorded content effectively [4:02]
  • How the course was promoted, and why you need to remember time zones if you’re working with global customers like we do [4:15]
  • By reaching out and asking her Facebook group, Kate noticed trends that could be used for the webinars [6:07]
  • When naming a webinar, make sure it resonates with people! [6:52]
  • What is the purpose of a webinar onboarding sequence, and how do you do it? [7:51]
  • There are effective ways to segment your list to improve your launch results [10:00]
  • Follow-up, the right way, is necessary (people tend not to buy right way)! [13:35]
  • “Sales Boosters” can help convert people who won’t want to go on the webinar, but want to take the course [14:15]
  • Creating authentic scarcity with time boosted our sales significantly [17:38]
  • This launch was a great example of the path of least resistance [18:25]
  • Just because content isn’t brand new doesn’t mean it’s not relevant to someone’s life [19:05]

 

Podcast Details

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1 comment

  • Claudia

    Loved it! Just like all the other episodes! I would love to hear you talk about your book and how you launched it. I’m in the process of writing a book myself and have no idea how to start promoting it. I guess my question would be: based on your experience, what would you recommend to someone who is just starting and wants to do a book launch? Thanks!!

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