Episode 46: Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life with Tyler Gage

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Today we have an awesome interview with one of Kate’s friends from college, Tyler Gage. Tyler is the author of the recently released book, Fully Alive, and he uses wisdom from the Amazon and from his start up success to bring innovation and inspiration to growing organizations. He’s the founder of RUNA, a social enterprise that makes energizing beverages out of guayusa, a rare Amazonian leaf, which improves the livelihoods of 3,000 indigenous farming families in Ecuador.

Tyler shares how he uses shamanic principles in his life and business (with great success!), how he became friends with Channing Tatum, who became an investor and advisor of RUNA, and the experience he faced of almost being fired from the very company that he started.

If you order his new book, Tyler also has a great giveaway for you (with further details on his website, in the links for this episode)!

In This Episode

  • What his introduction to meditation, indigenous languages and lucid dreaming led to [9:33]
  • How Tyler learned about social enterprise [17:43]
  • Two core lessons he gained from the shamanic principles [20:33]
  • The importance of using all of our human faculties [23:13]
  • What is the guayusa leaf and why does RUNA use it? [24:32]
  • How Tyler practices gratitude [34:30]
  • His “Steve Jobs” moment and the big lesson he learned from it [35:48]
  • The best advice he’s received on being a CEO [40:03]
  • Investor vs. Advisor [41:18]
  • Does RUNA make you dance like Channing Tatum? [49:55]
  • What led to Tyler stepping down as CEO and relocating from New York [51:32]
  • Fair Trade 101 [57:31]
  • How RUNA is disrupting the energy drink category [67:09]
  • Why Tyler is now “clearing his filters” [67:48]

Selected Links from the Episode

Tyler’s Website (with giveaway) RUNA’s Website

Lucid Dreaming by Stephen LaBerge

People Mentioned

Mark Allen Dr. Christiane Northrup Danny Warshay Yogi Bhajan José Luis Stevens Tim Ferriss Channing Tatum Emmanuelle Chriqui Alex Galindez David Segal (David’s Tea) Olivia Wilde and Barbara Burchfield (Conscious Commerce)

Podcast Details




  • Thank you so much for this beautiful episode. I loved Tyler’s story and how you guys went deeper with the whole process from idea to plant to bottle. It roused the anthropologist in me for sure and it was the perfect reminder of why I originally became an entrepreneur in the first place – for people, planet, and prosperity.

    • Kate Northrup

      Isn’t his story so awesome? I’m so glad you liked the episode, Korynn. Thanks so much for listening in. I think you’ll love his book too!

  • Aleida

    The best podcast so far, I listened you most of the time. Inspire, real. Iam Mexican, I born close to the Huichol, amazing people. Thanks for this wonderful work.

  • I loved this podcast with Tyler Gage. I love socially conscious success stories. I am very interested in reading his book and ordering RUNA loose tea from Amazon. One stop shopping!

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