Episode 152: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business with Kindra Hall, author of Stories That Stick

Listen on iTunes and Subscribe!

Years ago I sat in a beautiful theater in Downtown Salt Lake City and was swept away by the stories the energetic woman was telling from stage.

I walked out of the session and immediately texted the conference organizer, letting her know that this woman needed to be keynoting on the mainstage next time.

Little did I know, when I had the honor of getting all fired up by her captivating brand of storytelling, Kindra Hall was just getting started.

Now she’s keynoting conferences in front of 7,000+, teaching the power of storytelling in business, and it’s been so inspiring to see her trajectory. It’s also proof that what she teaches works because she’s one of the best storytellers I’ve ever heard.

Somehow over the years, Kindra Hall and I became friends on Instagram, and when I saw she had a book coming out that teaches how to use stories to transform your business through captivating your customers and influencing your audience, I knew we had to have her on The Kate & Mike Show.

(Her book, Stories That Stick, is out this week wherever books are sold and it’s AH-MAZING. A must-read for any entrepreneur or person who wants to connect more deeply and effectively with other humans. Oh wait, that’s everyone.)

If you’ve struggled with getting people on board with your vision…

If you’re not making as many sales as you’d like or making them as easily as you’d like…

If you feel like your story isn’t big enough to be worth telling…

And if you’re ready to make your brand incredibly sticky so that your customers rave about you to everyone they know and keep coming back over and over again…then today’s episode is for you.

Listen in to this week’s episode of The Kate & Mike Show with Kindra Hall to learn:

The 4 critical elements your story needs in order to be compelling
What storytelling, orgasms, and breastfeeding have in common
The obscure connection Kindra and I discovered during the episode that locked in my love for this new friend of mine
Why it doesn’t matter how big your story is, but what does matter instead
How to make sure your stories serve your audience and aren’t just self-indulgent

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business with Kindra Hall, author of Stories That Stick

In This Episode

The difference between marketing copy and telling stories to your audience [5:03]
Why stories should matter to businesses, and how Kindra fell in love with storytelling as a young child [8:54]
The science behind storytelling and its effect on the brain of the listener [18:36]
What elements make up an effective story [23:41]
What can happen as you get better at telling stories [36:41]
The ways you can use stories to sell not only to your audience, but to people who may not be your ideal customers [38:08]
How to make sure you keep your audience in mind – and not make the story too much about yourself [41:58]
What to share (and not to share) as a personal brand [44:47]
Kindra’s amazing story of using her intuition to move to New York [49:56]