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Today we’re bringing you a spontaneous recording we did from one of the very first nights in our new house.

In this episode we’re chatting with the President of our company, Licia Morelli, and we got some really important nuggets about marketing, packaging, and positioning into this one…plus some random stuff about love and life!

In This Episode

• Sometimes you will have to do more, not less [4:02]
• Certain tasks have been sacrificed in this latest move [6:00]
• What to do if you don’t know the answer to something! [8:37]
• A psychology experiment around the exchange of money [9:27]
• Marketing and product placement strategies [12:12]
• The first rule of business [18:03]
• A hot tip from Licia for your Facebook ads! [19:37]
• We’re growing (we should read about it)! [21:46]

Selected Links from the Episode

Licia’s Instagram Mike’s Instagram Episode 46: Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life with Tyler Gage Episode 47: Hourglass: Time, Memory, Marriage with Dani Shapiro Yarmouth Clam Festival

People Mentioned

Stu McLaren Tom Brady Ray Croc Louise Hay Wayne Dyer Gary Vaynerchuk Hannah Tinti (author) Russell Brunson Kevin Hart Neill Strauss Logan Paul

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