What We Stand For

What We Stand For

On the eve of moving my family to Miami back in January, somewhat spur of the moment, a text from a girlfriend reminded me that 10 years ago to the day I left New York City to embark upon The Freedom Tour.

It also reminded me that I’ve been writing here in this space every week (with the exception of a couple maternity leaves and planned holidays) for what will be 11 years. (Here’s where it started.)

I’m a nostalgic person on an average day, and in moments like this it’s like I can literally feel time contracting and expanding around me simultaneously.

I feel like I’m both exactly the same as the young woman who started a blog on a whim and like I’m from a different planet than her.

I still crave space to say the things I want to say beyond the confines of what’s expected, “practical,” or “strategic.”

But, unlike the woman who started writing here 11 years ago, I crave space that’s just for me and my family in a way I could have never imagined as a single twenty-something with nary a responsibility or dependent to her name.

One of the ways I’ve been claiming the space is by radically changing my relationship to social media.

Another is something really exciting we’re working on behind the scenes here in our business ecosystem that will be fully revealed August 11th. (If you’ve been around for a while it was supposed to be at the end of March, but things take as long as they take.)

I can’t give you the details yet, but here’s what I can tell you:

It’s all about harnessing the power of nature to achieve more by doing less and revolutionizing your business by revolutionizing the way you work.

(Make sure you’re on our list so you don’t miss out on the journey to the big reveal and the nuggets and opportunities for you we’ll share along the way.)

Some things are going to be changing around here to better support you to grow your business while doing less.

So, I figured now was a good time to update you on what we stand for around here to help you determine if you want to stick around as we enter a new chapter:

There’s so much more that could be shared about each of these, but for today I’m sticking with bullets and aiming for elegance (knowing that in the weeks to come there will be a curated series of touch points where you can dive deeper into the ones that resonate):

  • We’re here for liberation.
  • Body first. Business second.
  • Nature has the best business plan.
  • We mess up. We repair. We do better.
  • We are cyclical, so we live and work that way.
  • We look for the most regenerative ways to do things.
  • The simplest, easiest, most pleasurable way is most often the best way.
  • We’re here to challenge the status quo.
  • We really care.
  • Our value is inherent (that means yours is, too) and we have nothing to prove.
  • Business is allowed to be easy and feel good.
  • We believe in transparency without unearned intimacy.
  • The more diverse, equitable, and inclusive our communities are, the stronger, more resilient, and more regenerative they are.
  • There is more than enough to go around.
  • Life is not a competition. It’s a co-creation.
  • Rest is productive.

I’m SO excited about what we’re working on for you with these as our foundation.

Whether you’ve been around for 11 years or 11 days, I’m so honored to be here together.

Now I’d love to hear from you! What matters most to you? What do you stand for? Which of the things I shared here that we stand for resonate with you the most? Leave a comment and let us know!


  • Dear Kate,
    My name is Simona. I live in Italy, in Tuscany.
    As I write, your book, Money a love story, is here next to me.
    I have never stopped reading since I bought it.
    I used to spend more than I earned. Now I don’t do it anymore.
    I can also save. Little, not as much as I would like but I do.
    And it’s already a good start for me.
    I would like to teach others what I have learned. How can I do ?
    I would like to improve my relationship with money more and more. How can I do ?
    Best regards,
    Simona Genovali

    • Kate Northrup

      Thank you for being here, Simona, and for sharing your powerful results. YES! Please share the book with whoever you like and I would also recommend The Abundance Book!

  • Sheila Botelho

    I’m here for all of it! My top fav: We really care.

    They entire list is summed up in the caring. About others, our world, and ourselves. May it be so.

  • Jenelle L Harden

    I am really drawn to your work and it resonates with me so much but I’m not an entrepreneur and really don’t want to be one at this point. I work as a school social worker and I have a lot of freedom in the kind of work I do with kids, the type of projects I take on, etc and I have a great work-life balance working a 7 hour day and having 13 weeks off each year. I’m wondering if your programs are just for entrepreneurs or of it could fit for someone like me. Thanks!

    • Kate Northrup

      Jenelle – I’m so glad you’re resonating with what we’re putting out into the world! Right now Origin is definitely geared for entrepreneurs and so is Make Time For Business but the Do Less planner and The Money Love Course are for anyone! And stick around because you never know what we might make that’s more applicable to you!

  • Jamie Ehrenthal

    This is exactly what I needed today! You’re the best Kate!

  • Lori


    Well thought out! Something for everyone. I have enjoyed following you and appreciate your sharing your life in the way you do. Melt into the warmth and new experience of your move. Give to yourself daily as you encourage us all to do the same. Have the best time with your family.
    Sending love and Wishes for heath to you all.

  • Hi Kate! I may have been here right from the start (or close to it!). The first time I met you was in Toronto at Leanne’s event and I think you were just finishing your freedom tour. One of my fondest memories of you is when we ended up sitting together (with Mike) on the way to SLC. That was the year your first book launched (mine too!). I’ve loved this newsletter and blog to stay in touch after so many years xoxo

  • Nicole Weber

    Looking forward to what’s around the corner !

  • Carin

    I believe if we teach a woman (girl) to embrace a deeper understanding of her cycle and align with what is going on within her, her life will be easier and she will be more successful in everything she does. She will also be more accepting of herself. I am committed to sharing this knowledge with others.

    Oh, and rest is productive! YES!

  • I stand for personal and creative freedom and your stance re: challenging the status quo resonates with me!

  • Love and live your messages- “rest is productive! And “ Do Less!”
    Thanks for all that you do !!

  • Your words are beautiful… I’ve been here a while and dip in and out to be honest, but you always inspire and keep me coming back <3
    All Love.

  • Yes! YNature is our greatest teacher!

    This is foundation for everything I do and understanding energy and why things flow and why they don’t. Even humans are natural beings.

    You inspire me. and I’m Grateful that I found you and excited to see what you are creating and what emerges in the spring 🦚🙏💕🌙

    Thank YOU!

  • This really touched me: “Our value is inherent (that means yours is, too) and we have nothing to prove.”

    In the thin air of these pandemic times (and everything else), that statement served as a welcome contradiction to an internalized habit of measuring my worth by what I produce.

    Thanks for this new bullet pointed list. It all resonates with me.

  • I’ve cried reading this text. It resonates deeply with my soul. And I need all of that so, so much.

    I have an ambicious business plan for 2021, but I feel already drain. I do not want to leave my life over videos and social media post and at the same time I understand the efficacy of these spaces.

    I find myself confused yet inspired.

    What a complex times we are living now.

    Big hug Kate

    • Kate Northrup

      Aaaah Nadina…you’ve pinpointed the conundrum with online business so beautifully here. I think you’re going to love the things we’re rolling out in the months to come!

  • Christine Myers

    From Glennon Doyle: Model not martyr–this is what I repeat to myself every time mom guilt creeps in.

    I am a spiritual being having a human experience.

    Internal wisdom trumps external wisdom.

    Now my favorite Do Less philosophies:
    Body first, business second.
    Rest is productive.
    We are cyclical beings.
    Diversity, equity and inclusion are the cornerstone of our communities.

  • I’m so excited to hear what you’re working on! Also very excited to know that you’ll be here in FL for the spring. The warmth and humidity does wonders, and it just feels good to know you are so close. :) I love all of your bullet points and the one that first provoked a vocal resonance is that Nature has the best business plan – I can’t wait to hear what you have to say about this!

  • I have followed your mom for years and then I discovered you about 8 years ago. I have been intrigued by your message and have enjoyed watching you marry, have a family, build a business. Most of your message is not relevant to my stage of life, I have adult kids, am self employed, and really, rarely do ‘too much’anymore. Yet I always find I learn from your holistic approach to life and it gives me things to ponder. I hope Mike heals well and you find health and happiness.

  • Love this Kate! I’ve been here on the journey with you for the majority of the 11 years. These concepts you’ve presented feel so expansive. Excited to hear what you share next! x

  • My 12 year old daughter has been asking this question for years “what should we do it if it’s not fun?” And I finally have some way of answering it thanks to you.
    Have fun in your new endeavour. Lots of love, blessing and light your way!

  • Maria-Theresa Sanchez

    Hi there!

    I am relatively new to this community but purchased your Do Less planner back over the summer and LOVE it.

    I actually live in Miami, so welcome! While I just moved here myself, my family has been living here for years so more than happy to give you any tips as you settle in :)

    What resonated the most with me from your latest post is that “The simplest, easiest, most pleasurable way is most often the best way.” I’ve been struggling with finding a job since graduating from my masters in July and know that I need to change my approach to one that is simple, easy, and gives me pleasure. I’m definitely going to write this on a sticky note as a reminder when the motivation wanes!

    Wishing you a smooth move and hope to see you around Miami one of these days xx

    • Kate Northrup

      Yay Maria…fellow Miami dweller! What I’m finding is that Miami is certainly guiding my way around what is pleasurable because the city is just so pleasurable!

  • Like Idara, one of my core beliefs is in the healing power of personal and creative freedom which I believe comes from and with personal responsibility. Also, all healing begins with self healing.

  • I am so with you. Having read your book, taken part in your intro to the do less business support and been following you for a while, you speak my language. The way we need to connect to ourselves before we try to manage or focus on anything else is paramount. If we don’t put ourselves first, no one else will. Let’s be the revolution and stand together!!

  • Lesa Blackham

    Hi Kate,
    Your list is inspiring. I love everything on it.
    I’m going to do that for my business too 👌 thank you for sharing. I’m excited to hear all about what is coming 🙏

    • Kate Northrup

      Yes – I think you’ll love the process of doing it for your own business! And I’m so excited for the big reveal, too!

  • Hi Kate,
    I started watching you with Kris Carr, Marie Forleo years ago and of course your Mom Changed my life as well. As I watch my life unfold after a challenging breakup from my non-profit/partner I value people like yourself and this community to enhance my life for the better. Loved being apart of your book club during the pandemic and taking Cathy Hellers program gave me the strength and bravery to stand up for myself and forge an aligned path. Thank you for showing up and being the Change we need in this world. I am doing the same in my life! Blessed to follow you and love all that you bring to this world…its a better place for sure. Your girls are so fortunate ;) Keep on shining your light as we need all of us to be !! Powerful women uplifting ans supporting each other is life changing!! xoxo

    • Kate Northrup

      Thank you Maria! So glad you’ve been along for this journey for so long and I’m so happy to keep going together!

  • “We are cyclical and so we live and work that way.” This is my foundation. Living as we have evolved to live, not as the latest fad encourages us to live. I am soooo tired of ‘being busy’ used as a badge of honour and a way to, not so gently, criticize the way another chooses to spend their time. Family and friends should not be slotted in when we are not busy or we have enough time. We are social creatures and our family and friends are what make this life the joyful experience it is meant to be. Your words have brought me sigh of relief, thank you.

  • Emanuela

    Kate, I’ve been a follower for YEARS, was in Origin for a year, read Do Less, and binge listened to your podcast. I just wanted to say that somehow you always say EXACTLY what I need to hear. You always inspire me on how I can better serve myself, my family, and my community. So, yes, I’m sticking around, and thank-you SO MUCH for sharing your light with us.

    • Kate Northrup

      Aw thank you Emanuela! I’m so glad you’ve been here for so long and that you’re sticking around. I’m so glad what we’re doing resonates!

  • Erin Celano

    We believe in transparency without unearned intimacy.
    That made me pause. I loved the whole bulleted list, but paused and smiled at this one.
    I work in corporate america where there is secrecy and feigned transparency. I tend to swing to the extreme and overshare to try and overcome the lack of it. I fear it comes off as false intimacy. I can’t wait to hear more about being transparent in a way that is appropriate and allowing myself to share when intimacy is earned.
    Thank you for always choosing such beautiful words and sharing so authentically. I loved Do Less, have discovered the podcast and went back to listen, and I cannot wait to see where your business goes next! You are a beautiful light of a human. XOXO

    • Kate Northrup

      Oh I’m so glad this one resonates Erin…and you’re not alone! We’ve had a bunch of comments on that one so it’s for sure going to be a future post. Thanks for being here!

  • Megan Olson

    If you make your email campaigns more “Do Less” and easier/faster to read, I’m totally here!

    • Kate Northrup

      Hey Megan – thanks so much for reading and commenting! I’d love to hear more about what you want. Faster to read marketing emails? Is that what I’m hearing? Or something else. Would love to know because we so value your feedback!


    Totally resonates with me. I’ve spent decades not practicing what I preach.

    Last August the universe conspired with my soul and I had a horrible fall resulting in two broken arms. It took surgery and 12 weeks to heal. I had no option but to rest, renew and reflect. I own two businesses, had a very sick mom, grief stricken dad, 3 biological & 2 step children……….Something had to give.

    All that down time help me gain the courage to realize that it was time to sell the business that has supported me for over 25 years and focus on the business the feeds my soul. I’m happy to say that I’m in the process of selling that business right now!!

    That business is the “One Thing” that needs to go to make everything else easier. Having time to rest helped me hear my soul loud and clear.

    Kate, I’m learning so much from you!
    Thank you!

    • Kate Northrup

      Wow Kelley – sounds like a really intense chapter. And congratulations on selling your business – wow!

  • “We believe in transparency without unearned intimacy.”

    This really speaks to me. I’m looking forward to hearing more. ♡

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