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How to Make Your Competition Irrelevant: Chris Ducker on Glimpse TV


There’s something about a man with a British accent that simply makes everything he says sound that much smarter.

It doesn’t hurt that, with or without the accent, Chris Ducker is brilliant when it comes to taking yourself out of the rat race of business so that you can enjoy true freedom.

After getting totally burned out from working too much in his business on everything from graphic design to content creation to web copy, Chris realized something needed to change.

Feeling exhausted, he put a goal in place to become a Virtual CEO. Within a year he’d hired 8 people to do each of the things he had been doing himself. He also launched another company in the middle of that year, Virtual Staff Finder, because he was listening to the needs of his audience.

Now he works an average of 6 hours a day, 4 days a week, as opposed to his previous 14 hours a day, 6 days a week.

He’s a proud dad of three kids, a happy husband, and the bestselling author of Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business.

I sat down with Chris to ask him about being a Virtual CEO, how to make the competition irrelevant, and how to stop being such a control freak when it comes to running a business.

In our Glimpse TV episode he reveals:

  • How to let go of control and embrace freedom instead
  • The 2 things you need to be focused on if you’re building an online brand
  • The few vital things he focuses on in his business that not only make the competition irrelevant but that he also loves
  • What Richard Branson says about training people that ensures they’ll keep delivering amazing results but never leave you
  • How to prioritize the 3 most important things about running a business
  • The surprising thing that’s freaking him out right now
  • His definition of freedom

When you build the business of you, nobody can copy it. ~@chrisducker via @katenorthrup #GlimpseTV (Tweet it!)

Do what you do best and delegate the rest. ~@chrisducker via @katenorthrup #GlimpseTV (Tweet it!)

Grab a copy of Chris’s book, Virtual Freedom.

Check out Chris’s blog, podcast, and other projects here.

Over to you:

What’s unique about you and your business, so much so that the competition is irrelevant? What part(s) of your business are you ready to let go of so that you can focus on doing only what you do best? I’d love to hear from you in the comments below!



  • Thanks for the video Kate! Great piece. And I have to say I am 100% ready to delegate website creation and automation. The while SEO thing and getting my page to show up in searches is so far outside my interest… I just want to train clients and help people live healthier lives and let someone else do the web stuff.

  • This guy describe my vision pretty accurately (and with a British accent!)
    My blog is still very new so I have to do all kind of stuff I not really good at and everyday I visualize myself hiring somebody to do the website and the video editing and the social media and the everything so I can focus on creating more great stuff.
    Until now I hired just a copy editor and she is so great and helpful I pry I can hire her full-time!

    This visualisation (not fantasy) is a part of a new affirmtion maditation that I am doing and it is really helpful.
    After all my blog is about spirituality, so I have to use my own advice

  • This was such a great interview,and thanks for introducing me to Chris, I’m in the UK so nice to see some ‘local people’ I’ll spend some time on his site for sure.

    What’s unique about my business? Others are relationship coaches, I’m a Happy Relationships Facilitator :-) I guide people to always trust their knowing because they always know.

    My business is new so I’m not yet in a delegating space, actually working on a new site too and it’s a lot to think about and organise but for now I wouldn’t have it any other way.

  • Thanks again for having me on the show, Kate.

    It was a lot of fun, and I’m excited to see so many of your tribe resonating with my message. Twitter has been blowing up all day long!

    You’re awesome. Lots of love!


    • Kate Northrup

      Thanks Chris! I loved interviewing you and hanging out in Maine. I hope you had an amazing birthday. I really appreciate sharing your wisdom with our community and the world!

  • Amarilis

    Thank you Kate and Chris! Thank you for introducing me to Chris as well! I love that quote “do what you do best and delegate the rest” I am a firm believer of that and believe that if you delegate you become better and more efficient! Thank you and look forward to more knowledge being shared like always!

  • This comes at such a good time as I’m just starting to hire more people and outsource. It’s hard letting go though!

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