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Optimal Doesn’t Happen By Accident: How To Design Your Ideal Week


Mike and I spent the last week of 2016 reviewing what really worked about the year and what didn’t work so well. (To hear the ritual we do around this, listen to our podcast episode about it.)

During our annual reviews the two previous years we’d had the same take away: we did too much.

It felt really great to look back on 2016 and finally not feel as though we’d done too much.

I ended up doing less out of necessity in 2016, not so much out of design. Parenting a tiny person unraveled me to a degree I completely didn’t expect, and I simply didn’t have the bandwidth to do all of the things I used to do. My resources were needed for caring for my girl, caring for myself, and caring for our marriage. Whatever was left over was channeled into business.

Yet, our business didn’t suffer. Revenue remained strong. And it even grew a little bit.

Despite my conditioning to expect otherwise, my doing less did not send my world, nor really any other parts of the world, into collapse.

Everything kept on going just beautifully for the most part.

Noting how well doing less and having a more spacious schedule had worked the previous year, I decided to map out my optimal week.

I used to follow other people’s plans for what their ideal week would look like. I read blogs on time management systems and books, too. I always seemed to be chasing a system but never really sticking to it and then finding myself wrong for what I saw as a lack of discipline.

Then I realized that I wasn’t following other people’s plans for managing time because they were other people’s plans.

Rather than continuing to get sucked into the crummy notion that someone else knows how I should live my life better than I do, I decided to design my own optimal week.

Here’s what I did:

  1. I got out a big piece of flipchart paper. (Writing things big makes them feel important. Plus I like a visual reminder to keep on the wall of my workspace.)
  2. I got conscious about the things that I really want to do each week and need to do each week.
  3. I batched these things.
  4. I blocked out time for them in the calendar.


Here’s what I came up with:

Optimal Week

Remember: this is my ideal week. This does not mean your week needs to look like this, nor should it. But, by all means, let this be inspiration for you.

I have 3 dedicated days per week for doing business and 4 days for other stuff. Business is often done a little bit here and there on the other days (during P’s naptime usually), but I know for sure the days that are dedicated to business because those are the days I know I have childcare.

I could easily have full-time childcare and work full-time, but for this particular season of my life I’m choosing not to. And I reserve the right to change that choice in the future when/if I feel the season begin to shift.

Since I’ve implemented this optimal week schedule I’ve already noticed meetings creeping into my content days, so I had to renew my boundaries around that and make sure it was blocked on my calendar which reminded me:

Identifying your priorities does not guarantee that they’ll get your attention. You’ve got to remain ever vigilant to ensure that the essential gets the presence it’s due.

Managing your time optimally is a practice. This is not a one and done. You will bob and weave and ebb and flow.

And just because you set up your optimal week doesn’t mean each week will be the same, nor should it! Our bodies and the Earth are in constant cycle with nature. Expecting ourselves to produce and operate the same every week is like expecting the leaves to stay on the trees all year long. We’re just not designed that way.

Some weeks I get way more done. Some weeks I’m super distracted. During a launch I get extra childcare, and when I’m not launching and I feel like picking up P early from daycare, I do.

Optimal doesn’t have to be rigid. I listen to my body and my energy levels on any given day to inform my plans. But having the structure to dance within has helped make sure what I say matters to me gets the energy and time devoted to it that something that matters truly deserves.

As you design what optimal looks like for you, remember:

Hold your ideals lightly. That way they have breathing room to evolve. twitter-logo

Blog_Feb 08_Quote1_2

Identify optimal, use it as a sacred container for your work and life, and then adjust as necessary.


What does your optimal week look like? Was this exercise helpful for you? What did you learn or notice? I’d love to hear from you in the comments!



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