This year has had a sobering quality to it for me. Not in terms of substances (they’ve never been my thing) but in terms of an invitation to descend several layers deeper.

Below the adrenaline of high octane launches.
Below the things that sparkle in public.
Below the way it looks

Deeper into the layer of how it feels when no one’s looking.

We just closed our biggest launch of the year and when a friend asked me how it felt my honest response was:

Calm.

Kind of on the nose for a live cohort enrollment for a program called Relaxed Money, actually.

The top-line revenue came in a little under what we did last year (and I broke down all the numbers transparently in this episode of Plenty.)

And I think it’s important to say that clearly because we’re fed the illusion that if the revenue isn’t always going up, somehow there’s something wrong.

We also had a number of record-breaking numbers in the launch and I’m super proud of that.

Including the highest revenue from returning students and our highest number of affiliate partners sharing Relaxed Money.

But the part that was truly unprecedented?

I spent the final day of enrollment on the couch reading a novel with no idea what the sales numbers were.

After 14 years of launches, that’s never happened before.

I didn’t plan to do that (though I may in the future).

But the intersection of a few circumstances, both positive and negative, all came together to create a horizontal cart close day for me.

I feel quite sure the energy that Mike and I brought to the launch was a huge factor in what made it so successful.

Because sales are ultimately a question of trust.

And trust is a nervous system experience before it’s a logical one.

We can try to convince ourselves that it’s a logical process, but it’s not. It’s an energetic and emotional one that our prefrontal cortex comes in and justifies with logic.

If you’re selling anything, whether it’s a product or service in your business, the value you provide in your role within a company as you negotiate for a raise, an item on Facebook marketplace, or even your date-ability to prospective romantic partners, I have an important reminder for you:

Whether someone is buying is determined by what’s going on inside you.

This week on Plenty I’m breaking down the inner game I was playing during the launch and how I expanded my capacity to receive so much that cart close day was spent reading fiction while laying down.

Listen to or watch What I Was Actually Doing on the Last Day of Our Launch — And Why That Was the Whole Strategy for the inner game pieces that make the external financial wins possible.

The materialistic world view says that everything that happens can be explained by something we can experience with our five senses.

But the biggest successes I’ve had, and the ones thousands of my students and my friends tell me about, all include something that’s just beyond the realm of the fully explainable and strategic.

It’s to that very place of wonder and mystery that I’m most drawn.

And I’m inviting you with me in this week’s Plenty episode.

Xo,
Kate

Ready to Reset Your Relationship with Money?