“Launching in the online world is just like the male orgasm…push, push, push, push….explode!”
I was talking with a colleague about the benefits of keeping your offerings on evergreen versus the live launch model, and that’s what came out of my mouth.
What if we launched like we were riding the wave of the most delicious multi-orgasmic experience that someone with a vulva was having instead of someone with a penis?
I have nothing against penises. It’s just that the world has been run by and for people who have them for too long.
It’s time for a refreshing new take on a lot of things, IMHO.
One of them is launching.
Here’s what I learned from the online marketing veterans about launching:
Do as many things as possible with as much energy as possible for as long as possible, and push really hard so you can get the best results possible.
I’ve done launches like that.
And you know what?
Sometimes they’ve worked. And sometimes they haven’t.
But 100% of the time I’ve crossed the finish line and collapsed (physically, emotionally or energetically), felt disillusioned and disconnected with my business, and said “never again.”
And for the launches where we did all.the.things and they tanked, I’ve wondered: What am I doing all of this stuff for anyway?
And for the ones where we hit or exceeded our goals, I’ve wondered: Is all of the pushing, anxiety, caffeine, snacking, and exhaustion worth it?
Here’s what I know:
HOW we do things matters just as much, if not more, than WHAT we do.
The how matters to the results, but it also matters to our wellbeing.
It turns out our wellbeing matters the most. (You don’t have to go through a long-term illness or have someone you care about go through one more than once to get clear on this.)
The old model where we sacrifice our wellbeing at the altar of “success” needs to go.
And in its place we need to plant seeds of:
I will be 100% transparent with you and tell you this:
I have not entirely figured out how to do this yet.
But I’m 100% committed to doing so and sharing the best of what I figure out with you along the way.
Today, I shall leave you with the question I’m pondering, so we can ponder together:
What would a business model based on the orgasmic experience of someone with a vulva instead of someone with a penis look like?
Leave me a comment and let me know your thoughts!
Grab your Do Less Weekly Planning Ritual Guide – it’s free!
By signing up for my newsletter you'll receive weekly emails from me and occasional promotions. I take your privacy very seriously and will never distribute or sell your email address or information.