OBP 2018 | Sales Page

The Ultimate Online Business Playbook - An 8 week group coaching experience with a no-holds-barred behind-the-scenes look
The Ultimate Online Business Playbook Logo
An 8 week group coaching experience with a no-holds-barred behind-the-scenes look
Have you ever looked at an entrepreneur you admire and thought,
"How on earth did they get so successful? What do they know that I don't?"
(I definitely have!)
As the saying goes: "You don't know what you don't know," and that's the exact thing that can hinder your success and hurt your bottom line.
I know this because I've been there.
In 2010, I started a blog as a personal and creative outlet, and over time, it grew into a money-making business.
I knew just enough about building a website, sending marketing emails, and collecting payments online to bring in some income, but I was laboring to piece everything together, hoping and praying things would work the way I needed them to.
During this time, A LOT of mistakes were made– like sending out emails with broken links (oh, the frustration!) and piecemealing dozens of tools and software because I didn’t know of better and easier solutions.
I was making money, but since Mike (my amazing husband/business partner) and I were doing everything ourselves,
we kept repeating the same amateur moves over and over again instead of getting help with the things we didn’t know (or didn’t want to be doing) from the people who actually do! All the while, we thought we were saving money by doing everything ourselves! (How wrong we were.)
It took a lot of bickering, zapped adrenals, and late nights before we finally figured out that hiring the right people to do the right things (and the things we didn’t know we needed) saved and helped generate MORE MONEY than if we had continued doing everything ourselves.
When I look back to how things used to be, I think to myself:
“If only we’d been able to get a behind-the-scenes look at how the entrepreneurs we admired ran their businesses, then just maybe it wouldn’t have taken us 8 years to get where are now...”
While I have zero regrets and I know that hindsight is 20/20, I don’t want you to struggle for longer than necessary if you don’t have to.
That’s why Mike and I are officially peeling back the curtain to give YOU a behind-the-scenes look at how we run our 7-figure business, all while each working 20 hours per week or less.
The secret?
Our rockstar team.
Image of the team featuring Licia Morelli, Lisa Fiorvante, Joe Scoppino, Akilah Pitts, Hayley Lachambre, and Jeff Kurtz
The Product?
Image
YOURS FOR ONLY...
One payment of
$1497
ENROLL TODAY!
One-Time Payment Methods
*If you prefer PayPal for the full-price option, please reach out to info@katenorthrup.com so we can make it happen for you.
3 payments of
$527
ENROLL TODAY!
Payment Plan Methods
*Please note that we do not have PayPal available for the payment plan option.
(ONLY 150 SPOTS AVAILABLE)
If you're coming to Origin™ Live we ask that you make a $100 deposit to be refunded at the time of the event.
100% Money Back Guarantee!
If you're in any way unsatisfied with the course, we'll refund 100% of your payment before Thursday, September 20th, 2018– no questions asked.
Kate and Mike sitting at their laptop
The Ultimate Online Business Playbook provides a group coaching experience and no-holds-barred behind-the-scenes look
at how me, Mike, and our team embody a “do less to achieve more” philosophy while running a 7-figure business from our laptops.
We’ve completely transformed our business over the last year and a half, and we now work with one of the most efficient, creative, innovative, conscious, and kind teams in the industry.
Whether you’re a one-woman/man show, have one or two part-time team members, or lead an entire full-time team, you’ll be able to implement the mindset and strategies we share with you to take your business to the next level of efficiency and effectiveness (more revenue, less stress, more ease, less scrambling).
For 8 weeks, you’ll get access to not only Mike and me
but also the incredible experts & specialists who help us run our company, so you can learn all the things you don’t know (that you don’t know) in areas like:
Leadership
Content Creation
Email Marketing
Systems & Operations
Project Management &
Organization
Facebook Ads &
Social Media
Brand Identity &
Graphic Design
Customer Service &
Retention
If you’re wondering just exactly HOW a team can help and what one looks like on a day-to-day basis,
let me walk you through how things used to work (and feel) vs. how they work (and feel) now:
Then...
Mike sitting with Penelope stressing out and shocked
It was yet another morning of a launch: up at 6am, frantically texting one of our freelancers because the check-out page wasn’t working properly, the link was broken, and the email was going live in less than thirty minutes.
Our toddler was up early per usual, and we were simultaneously trying to keep her from eating all of the dirt in our houseplant (or pulling it over on top of her) while sorting out the sales funnel… all from the kitchen island in the wee hours of the morning.
In the end, the email went out, the links got fixed, and we probably only lost a few sales (though we’ll never know), but there was unnecessary adrenaline flowing through our veins, and we were on edge all week, worrying if things were getting done incorrectly and if we were losing potential customers because parts of our launch had been thrown together and we were doing so much last-minute scrambling.
Now...
Kate sitting and smiling with her newborn, Ruby
Cut to this past spring, and I was sitting on our front porch with Mike and our new baby, enjoying the stillness of the afternoon, when I suddenly realized our company was doing a launch and I’d forgotten!
When the initial panic subsided, I started to laugh. We’d gotten our systems, planning, project management, and team so dialed-in that we were able to launch without my even knowing about it. No scrambling. No fatiguing my adrenals. No snapping at each other and staying up way past our bedtime during launch week. Just a well-executed plan going off largely without a hitch. (I mean, we’re not perfect and don’t aspire to be.)
Another story for you?
I’d just had our second daughter, Ruby, and someone in our membership, Origin™, asked an urgent question about the new GDPR changes. I was so checked out in nursing/diaper land that I didn’t even know what she was talking about.
But lo and behold, our team already had done the research and not only had a strategy in place for our company to make sure we were dotting our i’s and crossing our t’s, but they had a beautiful, effective plan laid out for our Origin™ members to follow, too!
I didn’t need to read all of the guidelines. I didn’t need to research it myself. I didn’t need to tell anyone to do anything about it. It simply got done because we’ve made sure to hire people who know and do the things we don’t! It’s really that simple.
If you want to experience feelings of ease in your business, too,
then it’s time to uplevel your systems and team-building game, so you can avoid doing (and not doing) all the things that kept our business small for way too long.
Let us help you learn the things you don’t know you don’t know so you, too, can reach the success and income goals you dream of.
YOURS FOR ONLY...
One payment of
$1497
ENROLL TODAY!
One-Time Payment Methods
*If you prefer PayPal for the full-price option, please reach out to info@katenorthrup.com so we can make it happen for you.
3 payments of
$527
ENROLL TODAY!
Payment Plan Methods
*Please note that we do not have PayPal available for the payment plan option.
(ONLY 150 SPOTS AVAILABLE)
If you're coming to Origin™ Live we ask that you make a $100 deposit to be refunded at the time of the event.
100% Money Back Guarantee!
If you're in any way unsatisfied with the course, we'll refund 100% of your payment before Thursday, September 20th, 2018– no questions asked.
By now, you’re probably wondering who this team is and why they’re so amazing,
so without further adieu, let’s move onto some chapter summaries and introductions, shall we?
Here’s what me, Mike, and our team will be teaching throughout each LIVE, INTERACTIVE chapter of the Ultimate Online Business Playbook

Chapter 1

Headshot of Kate Northrup
Leadership, Content Creation, and What It Takes to Share Your Voice in Business and Beyond
with Kate Northrup
In this chapter you’ll learn:
  • How to craft your message so that your audience gobbles up everything you put out there
  • Eight ways to tap into endless creative resources so you never experience “writer’s block” or being stumped by what to share
  • How to own and use your voice to stand for what you want to see in the world and make a great living while doing it

Chapter 2

Headshot of Mike WattsHeadshot of Akilah Pitts
Systems, Operations, Efficiency, and Practical Magic
with Mike Watts & Akilah Pitts
In this chapter you’ll learn:
  • How to create the most efficient structures in your business so that you can have more time, energy, and revenue without burning out
  • What “operations” really means in the online and small business world and how their implementation will immediately will change your life
  • How to leave room for magic within structure and what results are possible by doing so
  • The 2 biggest mistakes entrepreneurs make when trying to automate and why it leads to overwhelm
  • How to set up your systems so that you find the RIGHT automation tools that truly work FOR you and not AGAINST you in your business
  • The key things to consider before purchasing your next automation tool

Chapter 3

Headshot of Licia Morelli
Marketing, Project Management, Company Culture, and Building Something Bigger Than Yourself
with Licia Morelli
In this chapter you’ll learn:
  • Exactly what you need to know to successfully launch projects without headaches, stress, or crying fits
  • How to create a company culture that inspires and allows for a loyal team who will go to the ends of the Earth with you
  • Practical applications of marketing calendars and planning that will save you time and energy throughout the year (manicures during a launch, anyone?)
  • How to create a company that grows beyond your wildest dreams (and a team you trust so you can work on your business, NOT in your business)

Chapter 4

Headshot of Joe Scoppino
Brand Identity, Website Essentials, and Communicating with Visuals
with Joe Scoppino
In this chapter you’ll learn:
  • The core components of a strong brand identity and exactly what you need to be thinking about when establishing yours
  • The core components of a website so you know how they work and what to look out for when setting up your own or hiring someone to help
  • About conversion-centric design and how to use it to help increase conversions and create a better user experience for your customers

Chapter 5

Headshot Lisa Fiorvante
Nurturing Communities & Creating Customers for Life
with Lisa Fiorvante
In this chapter you’ll learn:
  • Why the customers you already have are your most valuable asset and how to treat them like royalty
  • The importance of community, why your customers crave it, and the steps you can take to foster yours
  • Tips, tricks, and tools you can use to help nurture and engage your community without burnout or overwhelm (including what to do with an unhappy customer– it happens!)

Chapter 6

Headshot of Hayley LachambreHeadshot of Jeff Kurtz
Facebook Ads, Social Media Mastery, and Becoming an Organizational Ninja
with Hayley Lachambre & Jeff Kurtz
In this chapter you’ll learn:
  • Why internal systems are key to successfully streamlining your business and how to begin implementing yours
  • The steps to mastering your social media strategy in a way that’s effortless and effective
  • Project management of Facebook Ads and the how-to of putting all the components of an ad together
  • Why advertising on Facebook the right way is critical to the success of any business today
  • How to launch your first campaign quickly and find customers who will love your products or services
  • The secret recipe of great ads and how to select the best copy, creative, budget and audience
INCLUDED WITH ALL 6 CHAPTERS ARE
A Video File
 
An Audio File
 
A Transcript
 
A Companion Handout
so you can absorb the content in YOUR preferred learning style!
Plus, TWO Open Business Q&A’s
with Kate Northrup & Mike Watts
Ask us any questions that came up during each chapter (or anything else you’ve got), so we can help you digest and implement what you’ve learned and ensure you don’t get stuck. During these Q&A’s, Mike and I will also divulge our biggest successes and biggest mistakes over the last 8 years of running an online business. Learning from other people’s triumphs and mistakes really shortens the learning curve!
Also Included with the Ultimate Online Business Playbook Is a Private Members’ Area
Product image of the OBP member dashboard
You’ll receive your own unique login to our private Members’ Area where you can access and download all the content from your browser or phone.
You’ll also get access to an exclusive Facebook Group with our incredible team, the other members, and me & Mike!
We’re all here doing the business thing at the same time. We know how it is. If you’re stuck on something, need advice or feedback, the Facebook Group is the place to go. You’re not alone and we’ve got your back.
Here’s How the Ultimate Online Business Playbook Will Work
All the chapters and Q&A’s run from September 19th through November 7th (8 consecutive weeks) every Wednesday at 1:00pm EST
Chapter 1
September 19th
with Kate Northrup
Chapter 2
September 26th
with Mike Watts & Akilah Pitts
Chapter 3
October 3rd
with Licia Morelli
Chapter 4
October 10th
with Joe Scoppino
Chapter 5
October 17th
with Lisa Fiorvante
Chapter 6
October 24th
with Hayley Lachambre & Jeff Kurtz
Open Business Q&A #1
October 31st
with Kate & Mike
Open Business Q&A #2
November 7th
with Kate & Mike
Each chapter will be 90 minutes
and includes 45-60 minutes of teaching and 30 minutes of Q&A/laser-coaching
Each chapter will take place via Facebook Live
in our private VIP Facebook Group
Each chapter will also be recorded, saved, and uploaded
to a private members’ area, so if you can’t attend live (or you’re not on Facebook), you’ll still get the goods!
YOURS FOR ONLY...
One payment of
$1497
ENROLL TODAY!
One-Time Payment Methods
*If you prefer PayPal for the full-price option, please reach out to info@katenorthrup.com so we can make it happen for you.
3 payments of
$527
ENROLL TODAY!
Payment Plan Methods
*Please note that we do not have PayPal available for the payment plan option.
(ONLY 150 SPOTS AVAILABLE)
If you're coming to Origin™ Live we ask that you make a $100 deposit to be refunded at the time of the event.
100% Money Back Guarantee!
If you're in any way unsatisfied with the course, we'll refund 100% of your payment before Thursday, September 20th, 2018– no questions asked.
It takes enthusiasm, heart, and a little bit (or a lot) of hustle to reach the first milestones in business
(your first paying customers, a booked-out schedule, your first 1,000 people on your email list, perhaps even six figures in revenue, and so on...).
But there’s a whole different set of skills and systems that will get you beyond those first celebration-worthy achievements.
Reaching for more email subscribers, revenue, or profits (or all 3!) means the skills and systems that got you here won’t get you there. (If they did, you’d be there already!)
It’s rare for someone to grow their business to the level they desire without some outside help, and knowing WHAT kind of help to get, WHERE to find them, and HOW to help them help you is really where the check gets cashed. (Because not just anyone will do!)
Whether you’re hiring your first virtual assistant for 5 hours a week, or you’re bringing on several full-time staffers, there are hiring and management practices that will save you beaucoup bucks and tons o’ time. (Having made many common hiring mistakes myself, I speak from experience.)
And our rockstar team will walk you through when it’s time to hire (hint: it’s sooner than you think), the things you need to start delegating, how to make space in your budget to make it possible, and what to do once you’ve got the right people on board.
YOURS FOR ONLY...
One payment of
$1497
ENROLL TODAY!
One-Time Payment Methods
*If you prefer PayPal for the full-price option, please reach out to info@katenorthrup.com so we can make it happen for you.
3 payments of
$527
ENROLL TODAY!
Payment Plan Methods
*Please note that we do not have PayPal available for the payment plan option.
(ONLY 150 SPOTS AVAILABLE)
If you're coming to Origin™ Live we ask that you make a $100 deposit to be refunded at the time of the event.
100% Money Back Guarantee!
If you're in any way unsatisfied with the course, we'll refund 100% of your payment before Thursday, September 20th, 2018– no questions asked.
The Ultimate Online Business Bonuses
Plus, you’ll also receive FIVE INCREDIBLE BONUSES!
Your first two bonuses will be available to you in the members’ area on September 15th:
Bonus #1
Headshot of Gina Gomez
Interview with Business Coach Gina Gomez on Sales Strategy
(a $247 value)
In her pre-recorded training, Gina will walk you through the art of sales and the 3 main components of how to sell well through relationship selling vs. transactional selling, the art of the pitch, and how to ask for the sale with confidence. This lesson will help you close every deal and give you the confidence to garner more business without having to resort to sleazy sales tactics or desperation!
Member of the Forbes Coaches Council and referred to as “the Olivia Pope of the personal development industry,” Gina Gomez is a Business Consultant & Strategist who works with some of the most well-known and well-respected public figures in the online business world.
Bonus #2
Headshot of McKensie Mack
Interview with Copywriter McKensie Mack on How to Write Non-Toxic Copy
(a $247 value)
McKensie (Bunny) Mack is a copywriter and copy auditor who has worked with some of the largest nonprofit organizations on developing compelling, effective, and anti-oppressive messaging that gets the job done without causing more harm to marginalized communities.
McKensie’s copywriting consultancy is called Radical Copy. McKensie will be talking about practical tips in order to write compelling copy, how to avoid the biggest copy mistakes, how to craft non-toxic copy, and so much more!
And because we’re BIG proponents of doing less and eliminating overwhelm, Bonuses #3 and #4 will be made available to you in the members’ area on Wednesday, November 7th:
Bonus #3
Time Optimization for Busy People
($169 value)
This pre-recorded training will teach you:
  • The most crucial mindset shift you need to make to enter a space of having more than enough time
  • How to streamline your To Do List so that you move from overwhelm to mastery
  • 3 key questions you must ask yourself about your tasks to ensure you’re investing your time wisely
  • How to become a time-bender so that you experience time as infinite instead of linear and limited
Bonus #4
How-To Lesson on Launching
($249 value)
In this pre-recorded training, I walk you through how to get your work out into the world –
whether it’s a book, a course, a coaching program, or a physical product – in a way that makes sense for where you are in business and what your goals are.
You’ll also receive a Companion Handout that includes:
  • A Launch Component Checklist
  • A Sample Launch Schedule
  • A Launch Master Plan of the exact launch of our monthly membership program Origin™ (including the number of emails sent, our Facebook live schedule, our webinar plan, and how we promoted our free video training series to garner new leads)
And last but not least: one of our BIGGEST bonuses yet:
Bonus #5
Image
1 FREE Ticket to our Origin™ LIVE Event
($497 value)
  • Origin™ LIVE is an in-person gathering of our Ultimate Online Business Playbook students AND members from our monthly membership program, Origin™. As an Ultimate Online Business Playbook student, you’ll have a full day to learn, get inspired, and connect with those who are building their businesses sustainability using my unique framework called The Upward Cycle of Success that teaches you how to grow a successful business without sacrificing your sanity.
  • Part conference, part retreat, part networking event, part girlfriend hangout, part women’s circle, part dance party: Origin™ Live is THE event to get the strategy to take your business to the next level of growth, income, impact, and satisfaction without sacrificing yourself or the people you love in the process.
  • This live event will take place on Thursday, November 8th, in Portland, Maine.
  • A ticket to the live event is included in your purchase– all you need to do is pay an additional deposit of $100 to hold your spot, and a refund will be given the day of the event.
While most entrepreneurs are flying by the seat of their pants every darn day
(all the while letting their central nervous systems, adrenal glands, social lives, and families take the brunt of the chaos), YOU don’t have to do that.
Instead, you can spend 8 weeks with us and walk away feeling more:
  • Knowledgeable around the systems and foundational support that will help your online business grow, thrive, and reach bigger and bigger revenue goals
  • Focused on the tasks only YOU can do because you now know what kind of support you need for all the rest and how to get it
  • Confident in your ability to run and own your business without needing to be IN your business hour after hour, task after task
Between Mike’s and my years of experience working together in life, love, and business, and one of the best teams in the industry in your back pocket for 8 whole weeks, you can learn the skills and systems you need to take your business to greater heights.
Because it’s not always about learning the things you know you don’t know– the secret is actually in the things you don’t know you don’t know.
YOURS FOR ONLY...
One payment of
$1497
ENROLL TODAY!
One-Time Payment Methods
*If you prefer PayPal for the full-price option, please reach out to info@katenorthrup.com so we can make it happen for you.
3 payments of
$527
ENROLL TODAY!
Payment Plan Methods
*Please note that we do not have PayPal available for the payment plan option.
(ONLY 150 SPOTS AVAILABLE)
If you're coming to Origin™ Live we ask that you make a $100 deposit to be refunded at the time of the event.
100% Money Back Guarantee!
If you're in any way unsatisfied with the course, we'll refund 100% of your payment before Thursday, September 20th, 2018– no questions asked.
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