The topic of this email makes me squirm a little…which is how I know I need to write it.

For longer than I’m proud of, I was an 80% kinda girl.

I did really well in school with just the occasional all-nighter.

I chose a major in college I knew I could excel in because I memorize things fast, I didn’t have to write long papers for it, and it only required 8 classes to complete. (Thank you Bachelors in The History of Art & Architecture.)

My strategy was working for me, except when it wasn’t, like when I never got cast as a lead in the high school musicals and you’d find me rocking the chorus, secretly heartbroken. Again.

When my friend Patricia Moreno passed away a year and a half ago, the words of one of her iconic mantras from the fitness class she created, IntenSati, echoed in my heart over and over again:

“I am playing full out.”

When I spoke at her memorial service, I remembered her vibrancy and how fully she’d embodied playing full out. She went for it as a mother, as a leader in the fitness industry for decades, as a wife, and as a friend.

Shouting out the mantra with Patricia leading class while sweating my buns off on the second floor of the Equinox on Greenwich Ave, I was scared to play full out.

I had this kakamame idea that if I really went for it in my life that I’d end up alone.

Would my friends just think I was too weird and not wanna hang out anymore?

Would anyone want to date a woman as powerful as I suspected I can be?

Would I be unrelatable if I started really going for it and got as successful as I secretly wished (and knew) was possible?

Ever since we lost Patricia, I think about her at least once a week. And even as my heart still aches for her loss, I think wherever she is, she’s happy to know that her legacy unlocked something in me.

Between losing Patricia, surfing the waves of my husbands illnesses and injuries, and the way the events in the world since March 2020 impacted my family in some of the usual and also some super unusual ways, a bigger and bigger part of me just started saying,

“Fuck it!”

And it got louder and louder.

Something happened when we started our campaign for Money Love: The Revival last year.

I expected about 3,000 people to sign up. We ended up with over 15,000.

The expansion kept going with our Plenty campaign that magnetized over 20,000 go getters, blowing us away again.

I’ve got a new project I’ve been working on behind the scenes and it’s *this* close to being ready for its public debut.

I’m literally tingling as I type this and tell you:

I’m playing full out now.

The project I’m going to be teasing and then officially announcing on 9/18 (stay tuned!!!) is one of the first times, if not THE one and only time, in my career that I’m not compromising my vision because I’m afraid of what will happen if I really go for it.

I really wish Patricia could be part of what I’m creating in person, but even though she can’t, I’m pretty sure she knows that she’s been a huge part of it from behind the scenes, wherever she is.

I can’t wait to share it with you soooo sooooon!

Love,
Kate