Here’s a wild fact:

When you’re stressed you can’t think straight. Your peripheral vision narrows. Your ability to see possibilities shrinks. Your ability to make smart decisions, plan, and organize for the future flies out the window.

Translation? The more pressure you put on yourself to “hustle harder” for money, the less likely you are to spot the easiest path to abundance.

This was a truth I had to stumble into.

The Pressure Trap

For years, I thought growing my business meant constantly innovating – creating new offers, reaching new audiences, essentially reinventing the wheel every quarter.

The constant change was intoxicating and it made me feel important.

What I discovered, though, was this: My nervous system was actually afraid of stability.

The constant creation of new offers wasn’t a business strategy – it was a pattern born from not feeling safe enough to simply stay steady with what was working.

The Breakthrough

When I finally expanded my capacity to sit in (and eventually enjoy) the stillness of stability, everything changed.

Instead of selling a million different things to different people, we simplified down to ONE core offer, for ONE type of person, solving ONE specific problem, with ONE sales system.

The Results

Over 80% of our revenue now comes from our Relaxed Money program, with more than half of those sales flowing through our incredible affiliate partners in 2024.

Classic Pareto Principle in action – 20% of our efforts creating 80% of our results.

The thing is, most high-achievers are so stuck in their programming that doing more is inherently more valuable, they don’t take a beat for long enough to see which 20% of their actions are bringing in 80% of the results.

Just last week, I was invited to host a two-hour mastermind session with our top affiliates.

Because I’ve learned to operate from trust rather than pressure, I could see it clearly: two hours deepening relationships with the partners who drive a significant chunk of our revenue (and who I genuinely adore) is infinitely more valuable than creating new offers or chasing new audiences.

Doing Less For Money

This principle of doing less to make more extends far beyond business strategy.

Think about your personal finances. When we’re operating from pressure, we tend to:

• Scroll past banking app notifications because just seeing your balance makes your chest tighten

• Jump from program to program hoping someone else will “fix” your money situation, rather than doing the deep inner work yourself

• Work longer hours and take on more clients, even though you’re already exhausted, because “making more” feels safer than looking at what you already have

• Book first-class flights and luxury hotel upgrades on impulse because proving your success feels more available than building true wealth

But here’s what’s fascinating: Research shows that when we’re in a state of stress or pressure, we literally can’t see the full range of possibilities available to us.

Our brain’s threat response system kicks in, reducing blood flow to our prefrontal cortex – the part of our brain responsible for strategic thinking, creative problem-solving, and long-term planning.

Pressure Sucks Away Our Smarts

In other words, the more pressure you put on yourself around money, the less capable you become of making wise financial decisions.

But when we learn to find safety in stability, something magical happens:

• You open your banking app with calm curiosity, knowing that whatever the numbers show, you can handle it

• You confidently schedule monthly money dates with yourself (or your partner), because looking at your finances actually feels delicious

• You spot opportunities to grow your wealth that were there all along—like that high-yield savings account you could move your emergency fund into

• You thoughtfully choose mentors and programs that align with specific gaps in your knowledge, rather than panic-purchasing from FOMO or hoping someone else will save you

Think about it this way: When you’re clenching your fists tight around money, how can anything new flow in?

The safer I learned with stability, I was able to:

• Simplify instead of constantly creating new things
• Focus deeply instead of spreading myself thin
• Trust in the power of doing less, better

Not to mention increasing our take home income last year by 67%!

(Because as a business owner, it’s not how much revenue you make that matters. It’s how much you keep.)

And here’s what I know for sure: The path to true financial freedom isn’t through pressure – it’s through peace.

If you’re feeling the weight of financial pressure right now, try this:

1. Notice where you’re pushing hardest
2. Ask yourself: What if there was an easier way?
3. Take three deep breaths and feel your body supported by whatever you’re sitting or standing on
4. From this more regulated state, look again at what’s actually needed

Sometimes the most powerful thing we can do for our finances is simply slow down enough to see what’s already working.

With plenty of love (and even more ease),
Kate