In this deeply personal and behind-the-scenes episode of Plenty, Kate shares the journey of how her company scaled to just shy of $3 million in revenue—not by doing more, but by doing less. Recorded live at Relaxed Money Live, Kate walks us through the exact steps she and her team took to transition from hustle and complexity to clarity and flow.
From living out of a Prius and launching a $97 course that changed everything, to recovering from business debt and letting go of multiple revenue streams, Kate unpacks the surprising truth: simplicity is the most powerful growth strategy. She reveals how one offer, one problem, one customer, and one sales system helped her not only grow her income but significantly increase her profitability—the part that actually changes your life.
If you’ve ever felt overwhelmed, overcommitted, or like you’re reinventing the wheel in your work, this episode is a breath of fresh air. You’ll hear real numbers, real lessons, and a clear invitation to shift from overdoing to potent, focused action.
You’ll learn:
- Why 78% of Kate’s revenue came from people who had been on her list for less than 6 months
- How simplicity created more revenue and more peace
- The somatic and emotional work Kate did to feel safe holding more success
- The liberating power of building a business that truly feels as good as it looks
This is more than a story about money—it’s a lesson in alignment, sustainability, and leading with integrity in the age of overflow.
“We’re taught that more equals better. But in my experience, less—when it’s aligned—is the secret to sustainable success.” – Kate Northrup
Listen on…
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00:33 Journey of Starting an Online Business
01:07 Growth and Profit Margins
02:24 Understanding Revenue Sources
06:44 Challenges of Overcomplication
07:36 Simplicity as a Growth Strategy
10:01 Lessons from Past Mistakes
11:05 Personal Growth and Business Evolution
12:31 Creating and Selling Courses
21:08 Crisis and Recovery in Business
26:31 Financial Restructuring and Profitability
29:30 Healing Relationships with Money
38:50 Successful Launch of Relaxed Money
43:44 Focus on Profitability Over Revenue
49:11 The Future of Business Simplification