Last week I wrote about why getting featured in the media is the most effective, yet underutilized strategy for getting more eyeballs on your amazing work.

And I promised I’d tell you how I ended up on The Today Show, Harvard Business Review, and Oprah Daily.

Here’s what I want you to know:

Getting featured by the media and using their pre-existing traffic to skyrocket your visibility not only gets you results, it’s also free.

Just one great media feature can bring you thousands of leads. And it builds credibility in a way that a random viral Reel or TikTok just isn’t gonna. Plus, it has a timeless quality in a world where most content is gone in 24 hours.

So, now that you’re hopefully leaning in to learn how to leverage this for your own business, I’ll tell you the BTS of my biggest visibility-garnering placements.

Per usual, I’ll be super transparent with you:

Getting on The Today Show was a stroke of luck coupled with the publicity prowess and relationships of Richelle Fredson, who was the head of publicity at Hay House at the time. My first book, Money: A Love Story, was coming out, and I got to be interviewed by Willie Geist and Al Roker in the 9 o’clock hour.

My first feature in Harvard Business Review was a piece on the 80/20 rule, which one of their editors asked me to do based on a blog post she’d read of mine.

But my second HBR piece was because I kept in touch with that same editor and pitched her another idea later that same year.

Key media lesson: editors and producers are looking for quality content. Build relationships with them and make their jobs easier by coming up with great ideas that will serve their existing audience and they’re gonna wanna feature you!

The Do Less Planner got featured by Oprah Daily because a friend of mine from yoga teacher training about 15 years ago was writing the piece and thought to include me.

Another media win that really moved the traffic (and book sales) needle for us?

Being on Jenna Kutcher’s Goal Digger podcast.

How did I make that happen?

A combination of a winning pitch with an existing relationship.

One thing I needed to land nearly every single one of my best media features?

A quality relationship.

And the second thing?

A great pitch.

Wanna know the good news?

You don’t have to have special qualifications or belong to some kind of exclusive club to create the kinds of relationships that lead to media features.

And writing great pitches is something anyone can learn. There’s a simple anatomy to it and, once you know it, you can use it over and over again.

Here’s what I want you to know:

Your message is just as important (if not more so) than the folks who are currently getting featured in the media and benefiting hugely from the traffic they’re gaining through the visibility.

The only difference between someone who nobody knows about and someone who’s a media darling is that the latter took it upon themselves to build relationships with the media and learn how to write compelling, value-driven pitches.

Key understanding: doing great work doesn’t automatically lead to great visibility.

You gotta learn the skills to get the visibility that your work deserves.

Don’t wait around to be “discovered.” Take the bull by the horns and learn the skills to get yourself discovered now.

You can learn how to build these kinds of relationships and write these pitches.

I recommend getting on it sooner rather than later so you can kick off 2024 with a visibility plan in place to get your products and services flying off the shelves at an unprecedented rate.

Every great media mention I’ve gotten came from a relationship and a pitch.

And you, my friend, absolutely have what it takes to nail both.

Join the free Overnight Rockstar class with my friend Susie Moore next week exclusively for our community and she’ll teach you the first steps!

Here’s to you shining BIG,

Kate