Not long before I published my first blog post I’d had a very straightforward dream:

I was in my bed in my 450-square-foot NYC studio apartment. I woke up and turned to my right where I saw a bookshelf. I saw a navy blue book with the title Unforgettable on the spine. I opened the book and read the following words:

“If you are to live in the light you must make your living through the sharing of insight.”

I’d been considering starting a blog for several months before I had this dream.

It didn’t take a degree in Jungian Psychology for me to know what it meant.

So, 11 years ago, I began blogging and was thrilled to discover that I could essentially get paid to be myself.

It worked so well and I was so grateful to have a business that could evolve as I did.

A year ago, though, I started to feel differently.

Making money by being myself had begun to feel limiting on a lot of different levels.

And so, as I did with the dream, I decided to trust myself.

I decided it was time to step back from being a personal brand and allow the evolution to continue beyond the confines of my life, identity, and experience.

(Note: If you have a personal brand or are thinking of starting one, I am not saying it’s not a good idea. I did it for 11 years and it’s been awesome. Just because it’s not right for me anymore doesn’t mean it’s not right for you. And, of course, if you’ve been running a personal brand and have been longing to step back, take the permission for that here if you need it.)

There are 2 primary reasons I’m stepping back from building a personal brand:

1. I want the work we do to be able to reach places and people that it can’t while attached to my specific, personal identity.

Some people really resonate with me and my story. Some people really don’t. The work we do really matters, and I don’t ever want the details of my identity to infringe on someone’s ability to reimagine the way they work.

2. I want more personal privacy and creative freedom.

The thrill of being able to get paid to be myself wore off and at some point along the way, I started to feel like I was selling myself and my life. I started to feel on the hook to share the precious moments that I wanted to keep just for me and my family. I started to feel creatively extracted.

I wanted there to be ways for revenue to be generated that didn’t require my life force as the primary fuel source.

I longed to be generative for the joy of it, not because it was a strategy.

This past week during our team meeting, I was looking at the beautiful faces of the key players in our company on Zoom as they talked through who was going to write which email to send to various segments of our community.

I felt a rush of joy in my body and I blurted out:

“This is so exciting!!”

I realized that the voice of the company we’re building was the conglomeration of the voices of these beautiful souls I’m privileged to work with.

They didn’t need to try to pretend to be me as they were writing.

They could write as we.

This change is about moving from me to we.

What we’re going to be doing moving forward and this gorgeous company we’re growing will be revealed in all of her glory on August 11th. (Make sure you’re on the list so you don’t miss the announcement!)

If you’ve been around for a while, you’ll still be receiving the best insights and strategies for reimagining work and doing less with great results. Please don’t worry. This change is good for all of us.

Plus, I’m not actually going anywhere. I’m just changing the way I work in concert with what my body and soul are saying.

We have so many exciting things we’re working on, and since we’re orienting as a we now, we can get them to you faster, more powerfully, and with way more fun and ease!

Stay tuned for the big reveal next week and please leave any comments or questions you have below, so we can address them as we make this incredibly freeing and exciting transition!

Here’s to all of our liberation.