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Episode 152: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business with Kindra Hall, author of Stories That Stick

Listen on iTunes and Subscribe!

Years ago I sat in a beautiful theater in Downtown Salt Lake City and was swept away by the stories the energetic woman was telling from stage.

I walked out of the session and immediately texted the conference organizer, letting her know that this woman needed to be keynoting on the mainstage next time.

Little did I know, when I had the honor of getting all fired up by her captivating brand of storytelling, Kindra Hall was just getting started.

Now she’s keynoting conferences in front of 7,000+, teaching the power of storytelling in business, and it’s been so inspiring to see her trajectory. It’s also proof that what she teaches works because she’s one of the best storytellers I’ve ever heard.

Somehow over the years, Kindra Hall and I became friends on Instagram, and when I saw she had a book coming out that teaches how to use stories to transform your business through captivating your customers and influencing your audience, I knew we had to have her on The Kate & Mike Show.

(Her book, Stories That Stick, is out this week wherever books are sold and it’s AH-MAZING. A must-read for any entrepreneur or person who wants to connect more deeply and effectively with other humans. Oh wait, that’s everyone.)

If you’ve struggled with getting people on board with your vision…

If you’re not making as many sales as you’d like or making them as easily as you’d like…

If you feel like your story isn’t big enough to be worth telling…

And if you’re ready to make your brand incredibly sticky so that your customers rave about you to everyone they know and keep coming back over and over again…then today’s episode is for you.

Listen in to this week’s episode of The Kate & Mike Show with Kindra Hall to learn:

  • The 4 critical elements your story needs in order to be compelling
  • What storytelling, orgasms, and breastfeeding have in common
  • The obscure connection Kindra and I discovered during the episode that locked in my love for this new friend of mine
  • Why it doesn’t matter how big your story is, but what does matter instead
  • How to make sure your stories serve your audience and aren’t just self-indulgent

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business with Kindra Hall, author of Stories That Stick

In This Episode

  • The difference between marketing copy and telling stories to your audience [5:03]
  • Why stories should matter to businesses, and how Kindra fell in love with storytelling as a young child [8:54]
  • The science behind storytelling and its effect on the brain of the listener [18:36]
  • What elements make up an effective story [23:41]
  • What can happen as you get better at telling stories [36:41]
  • The ways you can use stories to sell not only to your audience, but to people who may not be your ideal customers [38:08]
  • How to make sure you keep your audience in mind – and not make the story too much about yourself [41:58]
  • What to share (and not to share) as a personal brand [44:47]
  • Kindra’s amazing story of using her intuition to move to New York [49:56]

Selected Links from the Episode

Ready To Uplevel Your Business? Sign Up For The FREE Masterclass

Apply For Our Mastermind (Limited Spots Available)

Sign up for Kate’s Free Workshop, Spacious: 3 Proven Time Management Strategies Every Female Entrepreneur Needs Now

Order Kate’s New Book!

Her First Book, Money: A Love Story & The Money Love Course

Get On The Waitlist For Origin ®

Sign Up For The B-School Waitlist

Kindra’s New Book, Stories That Stick (with bonuses!)

Her Website, Facebook & Twitter

Kindra’s Research

The Giant’s Toe by Brock Cole

Love You Forever by Robert Munsch

Connect with Kate, Mike & Kindra on Instagram!

People Mentioned

Jay O’Callahan

Paul Zak

Podcast Details

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Google
iHeartRadio

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Episode 151: The Simple Story of How We Made $20K Selling A Course We Hadn’t Yet Created

The Simple Story of How We Made $20K Selling A Course We Hadn't Yet Created

Listen on iTunes and Subscribe! Back in 2012, Mike and I were living in a drafty rental on Long Island figuring out how to live and work together. (Oh wait. Still trying to figure that out, minus the draftiness.) Over lunch at a little golf course cafe, we came up with an idea to give…

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Episode 150: The Surprising Secrets Behind Digital Course Creation and How to Create a Profitable “Do Less” Business with Them with Amy Porterfield

The Surprising Secrets Behind Digital Course Creation and How to Create a Profitable "Do Less" Business with Them with Amy Porterfield

Listen on iTunes and Subscribe! When Mike and I became parents, we experienced the most difficult year of our life up until that point due to a combination of the fact that becoming a parent is hard, I had a traumatic birth experience, I struggled with postpartum anxiety and insomnia, and we had a sick…

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Episode 149: The 5 Biggest Mistakes Digital Course Creators Make (And What To Do About Them)

Listen on iTunes and Subscribe! If you want to leverage your time so that you don’t have to trade hours for dollars anymore, a digital course is an excellent idea. However, firing up your laptop and recording your voice over slides or shooting some videos and then getting them up on a password protected site…

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Episode 148: Masterminds: 6 Reasons You Need One, Where to Find the Right One, and/or How to Create Your Own

Masterminds: 6 Reasons You Need One, Where to Find the Right One, and/or How to Create Your Own

Listen on iTunes and Subscribe! I honestly didn’t realize it until last week when Mike and I sat down to record this week’s Kate & Mike Show episode, but there’s something I’ve committed to since the very beginning of my business that I think has been the single biggest contributor to feeling like, despite the…

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Episode 147: 7 Ways to Make Friends As An Adult (Plus the Surprising Reasons You Need to Prioritize Friendship)

7 Ways to Make Friends As An Adult (Plus the Surprising Reasons You Need to Prioritize Friendship)

Listen on iTunes and Subscribe! Want to know what the #1 indicator of a woman’s success in her career is? A tight-knit group of female friends. Yep. It’s true! This is exciting but here’s the problem: After the age of 25 our friendships start to suffer, and our social circles contract. Why? Because our culture…

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2 comments

Episode 146: 4 Shifts That Took Us from 6 to 7 Figures (They’re Not What You Think)

4 Shifts That Took Us from 6 to 7 Figures (They're Not What You Think)

Listen on iTunes and Subscribe! “If I want to make more money, I have to work more.” This belief has rung in the ears of entrepreneurs for long enough. I believed if I wanted more success, I needed to work more until I’d been in business for nearly 15 years. You know what finally proved…

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Episode 145: How to Get More People to Buy What You’re Selling

How to Get More People to Buy What You're Selling

Listen on iTunes and Subscribe! When I recently asked our community what their biggest business challenge is I got floods of: Getting enough clients or customers. Is making sales something that’s a sticky wicket for you? If so, you’re in the right place. I got a text last weekend from the guy who organized a…

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Episode 144: How to Overcome Tremendous Obstacles and Build a Life of Joy and Wellness (plus an Instagram Following of 1M) with Koya Webb

How to Overcome Tremendous Obstacles and Build a Life of Joy and Wellness (plus an Instagram Following of 1M) with Koya Webb

Listen on iTunes and Subscribe! She grew up in a tiny town in Tennessee and fell in love with track and field, practicing high jump using an old sewer pipe that her coach would hold, falling onto an old mattress that they’d found and put in a sand pit. She got herself a full scholarship…

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Episode 143: Your Period, Moon + Cyclical Living Questions Answered!

Your Period, Moon + Cyclical Living Questions Answered!

Listen on iTunes and Subscribe! The number one thing I’ve heard since making the rounds on all the podcasts and launching Do Less is that people’s minds are blown by the information about cyclical living and how we have this inner blueprint for productivity that no one has ever taught you…until now. It’s pretty straightforward if you…

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