Episode 173: How to Build a Business That Runs Without You with Laura Roeder, Co-Founder of MeetEdgar and B-School

written by Kate Northrup

We certainly record our podcast every week to deliver education, insight, and hopefully some entertainment to you every week, but sometimes the truth is, we do it for ourselves.

Sometimes someone says something that makes us see something really clearly for the first time in a long time, or perhaps ever.

When we sat down to record the interview we’re sharing this week, that happened to me.

There was a moment during the interview with Laura Roeder, who originally founded B-School with Marie Forleo, when she was talking about why she walked away from the gargantuan program and opportunity and my mouth literally began to water.

There’s something about the simplicity and clarity with which Laura, also co-founder of the incredible social media scheduling and repurposing software, MeetEdgar, speaks about how to determine what kind of business to create (and then how to create it) that blew my mind.

This episode is a MUST listen if you:

feel like you’re just going through the motions in your life and business and haven’t picked your head up to ask, “Is this really what I want?” in a while
want to hear the incredible story of why Laura walked away from B-School (and how leaving ended up making her more money than staying)
want to learn how Laura grew a business that she could walk away from and still make amazing money and how you can apply that to your situation
want to hear what Laura said that made my mouth water (because I know I want more of that!)

Not all of us are made for the same kind of business. And sometimes a business model is right only for a season, and then it’s time to pivot or split.

Laura is such a brilliant example of this and we’re so excited to share her story with you today.

In This Episode

Laura’s business trajectory, starting as a web designer years ago [3:16]
How she learned that bigger isn’t better, and more fame isn’t what she wanted [9:46]
The hesitations, doubts and fears she had around leaving B-School as one of its founders [14:00]
What the transition from information marketing to software looked like for Laura [15:45]
Why MeetEdgar is the “do less” way to do social media & the amazing results her software company generated in just the first year of operation [17:00]
What the company looks like today and the way that Laura was able to step back from it [21:48]
Two very different books she’s now reading and the big realizations she got from each of them [27:53]
The stories she was telling herself around her worthiness – and an important reframe she made [42:14]
Laura’s expert advice that can help any newer business owner [51:20]

Selected Links from the Episode

It’s Time For B-School! To Sign Up and Get Our Incredible Bonuses, Click Here!

Get On The Waitlist For The Do Less Planner!

Get Kate’s Free Do Less Weekly Planner

Join The Do Less Facebook Group

Ready To Uplevel Your Business? Sign Up For The FREE Masterclass

Order Kate’s New Book & Get On Her Mailing List

Her First Book, Money: A Love Story & The Money Love Course

Get On The Waitlist For Origin ®

State of Maine Online Absentee Ballot Request Service

5 Questions to Consider in Keeping You and Your Family Safe from Communicable Diseases (Kate’s YouTube Video with Dr. Northrup) on Instagram, YouTube & Facebook

Laura’s Website

Social Brilliant Courses

Everything is Figureoutable by Marie Forleo

Brooke Castillo’s The Life Coach School Podcast

The Miracle Equation by Hal Elrod

The Surrender Experiment & The Untethered Soul by Michael Singer

Patriarchy Stress Disorder by Dr. Valerie Rein

Miami (Will Smith, Official Video)

Episode 172: Grow Your Email List in 30 Days or Less with an Online Challenge with Jadah Sellner

DuckDuckGo

10 Great Dates Before You Say “I Do” by David and Claudia Arp & Natelle Brown

Connect with Kate, Mike & Laura on Instagram!