The Freedom Tour has taught me several lessons about myself, love and life:
This summer I had a chance to experience it first hand – in a dressing room. Of all places.
I took a branded shopping trip with my friend and colleague Kristen Domingue, creator of Ignite, a boutique style and brand consultancy. She specialized in helping women entrepreneurs link their style to their brand, and their brand to their purpose, so they KNOW they are attracting the right clients, on and off-line.
Given that I do so much speaking, and dress from my suitcase-cum-closet, a little style pit stop felt like a good idea.
After filling out her extensive brand assessment, and talking about my brand and purpose with her, she hit the streets and set aside clothes that were aligned with my core message. Clothes for dates, for speaking gigs, for working with clients, and just plain old hittin’ the road.
We had a lot of fun, broke a few sales associate hearts. And more than that, I realized we are aligned on something important.
I believe that freedom is something that happens inside of you when you tell yourself the truth (about money, love, etc.), and then align your life with that truth.
And as a result, I am feeling more like me, and more free than I have in a long time.
Kristen totally understood that – in fact – just like I believe freedom is an inside job, she shares that branding is an inside job: the outer expression of your internal purpose; aligning your brand with your purpose leaves you free to have the kind of business and life you really want.
With all that transition, my brand was a little hard to nail down.
But I can tell you for sure, my essence wasn’t.
It’s in stripping away everything that wasn’t me that the truth of my loves, likes, dislikes emerged. Which meant that while we saw tons of cute clothes, I felt most like me when we took an off-the-plan stroll into Cathryn Malandrino (a personal fave of mine) and I fell in love with a dress I wore to dinner that night, and then to a wedding the following week. It felt so much like me, that I bought it in 2 colors.
And as I transitioned all year, a magic is emerging on The Freedom Tour that has it “fit me” just like my Cathryn Malandrino.
This year on The Freedom Tour (just like in the dressing rooms,) I tried on, I took off. I looked for the right fit, color, cut and shape.
And I found freedom in the perfect little black (and peach!) dress…
What I noticed about Kristen in our time together, is that she is committed to getting down to the core essence of a person. She doesn’t want you to just look good, she really wants you to have something that fits YOU.
She’s offering a tele-class about this called Magnetic Branding. On it, she’ll share exactly how to infuse your brand with your purpose – your truth – and how this creates more freedom in your business and life.
Click here to register for it:
November 8th at 3 pm EST
Click here to register now.